Selected Work

Eight projects. One through-line — I make things happen.

Each case study is structured the way a CMO reads them: Objective · Process · Result. Numbers where they exist. Honesty where they don't.

01

Events · Production · 2024

Rasm-e-Mahabbat — FCC Annual Urdu Play

Event Manager · Acoustics & Backstage Lead

Objective

Deliver FCC's largest performing-arts play in a decade — a full-scale Urdu production drawing crowds from across Lahore.

Process

Coordinated a cast and crew of 37 alongside external vendors: sound, lighting, set, ticketing, and press. Ran the backstage from call time to curtain, mixed live acoustics from the lighting console, and kept a 30-person team synchronised across three show nights.

Result

Sold-out shows with an energetic audience of 1,500+ across performances. Zero technical failures on show days. Play remembered as FCC's most-attended production in ten years.

1,500+

Audience

37

Cast & Crew

8

Vendors managed

02

Growth · Recruiting · 2024

Ittehad MUN — Campus Ambassador

Ambassador

Objective

Increase delegate registrations to a private Lahore-based Model UN across every committee category.

Process

Ran a peer-led recruitment funnel: warm outreach in classrooms, targeted messaging to student societies, and testimonial-led social content. Simplified the sign-up path and personally followed up with prospective delegates.

Result

Delegations grew ~300% across all categories versus the previous cycle — the strongest single-campus contribution to the MUN that season.

~300%

Delegation growth

All

Categories covered

03

Leadership · Community · 2024

Quaid's Club, FCC — Secretary General

Secretary General · Trip Lead

Objective

Lead FCC's flagship history society, Forman Quaid's Club, and give members immersive exposure to the ideas the club exists to celebrate.

Process

Programmed the year's calendar around Iqbal's Day and the Quaid's legacy. Pitched, secured funding from, and coordinated with the FCC Student Activities Office to run a full-day trip for 50+ students to Lahore's national heritage sites — permissions, transport, security liaison, on-ground guiding.

Result

Delivered the biggest single-day club outing of the term. 50+ students hosted end-to-end, zero incidents, standout Iqbal's Day feature for the club's social channels.

50+

Students hosted

Sec Gen

Role

FCC SAO

Funding secured

04

Content · Community · 2024

FCC Student Activities Office — Media Manager & Freshman Guide

Volunteer Media Manager · Orientation Guide

Objective

Give the incoming class a warm first day at FCC and give the SAO's official channel content worth following.

Process

Volunteered as a freshman-orientation guide on move-in day — walking new students through campus, societies, and their first schedule. In parallel, ran content creation and publishing for the SAO's official page: shot, edited and uploaded event coverage across the freshman week.

Result

Freshmen onboarded smoothly with a familiar face on day one; SAO official channel kept a steady, on-brand content cadence through orientation season.

Media Manager

Role

Guide

Also

2024

Year

05

Operations · Community · 2025

Fatima Memorial Trust Hospital — Media & Operations Intern

Operations Intern

Objective

Support internal coordination for hospital staff and trainees while producing community-facing programs for the Trust.

Process

Managed staff and trainee scheduling, organised a 100-student field visit to charity-funded schools, coordinated a recreational trip to Old Lahore, and helped run a hospital-trust fundraiser end to end.

Result

Delivered every event on schedule and on budget; fundraiser exceeded internal engagement targets; strengthened media assets for future Trust campaigns.

100

Students hosted

3

Programs shipped

06

Applied AI · Research · 2025

Forest Fire Mitigation System — LUMS AI Research

AI Intern · Applied Research

Objective

Help Dr. Awais's lab build an AI system that gives rescue services and civilians early awareness of forest fires — before they spread.

Process

Contributed to an environmental-control AI dashboard. Worked on a simulation that ingests satellite and drone imagery, distinguishes forested regions, roads, and human settlements, and proposes the most efficient mitigation and evacuation paths. Presented the work at LUMS alongside my research partner Fatima Zahid.

Result

Prototype estimated to reduce loss-of-life risk by ~40% and improve visibility for rescue forces by up to ~75% in simulated scenarios.

~40%

Risk reduction

+75%

Rescue visibility

07

Hardware · Robotics · 2024

PANS — Proactive Autonomous Navigation System

Solo Builder

Objective

Build a hardware robot capable of autonomous navigation using ultrasonic and infrared sensing — as a solo end-to-end project.

Process

Designed the electronics, wrote the control logic, and iterated the physical prototype through multiple sensing configurations.

Result

Secured 2nd place at SciNovation 2024, competing against teams — a proof of analytical grit that shows up in my marketing work too.

2nd place

Result

Solo

Team size

08

Community · Social Media · 2024

Infiniti Games — Campus Ambassador & Social Media Manager

Ambassador · Social Lead

Objective

Grow a niche esports brand on a campus where the target audience was small and hard to reach — then convert reach into real event attendance.

Process

Owned the campus content calendar, produced short-form content around player storylines, coordinated with the central marketing team, and organised on-ground tournaments to turn digital reach into physical participation.

Result

Doubled effective audience for the campus channel in a niche vertical. Organised multiple arena tournaments and two full on-campus events with sustained turnout.

2×

Effective audience

2

On-campus events

Multiple

Arena tournaments